Doctor of Economics, Professor. Andrii is an expert in strategic management, futurology, branding, business reorganisation and strategic marketing. Andrii has over 22 years of experience in consulting projects in strategic management, marketing and market research. He has also been working as a trainer and lecturer for over 20 years, and has extensive experience in public, managerial, educational, entrepreneurial and scientific activities. During this time, he has implemented more than 1500 projects in various fields of business and education. He is the author of 8 books and more than 150 publications on marketing, strategic management and international economics. Andrii is an Associate Professor of International Economics and Marketing at Taras Shevchenko National University of Kyiv.