Description:
In today’s rapidly changing world, it’s not enough to simply observe transformations — we must also guide them in the right direction. Behavioral science, which blends psychology, economics, and communication, provides valuable insights to shape social processes effectively.
Audience:
- Professionals in the commercial sector (marketing, communications)
- Government sector representatives (management, communications)
Results:
- Equip leaders to face new challenges and seize emerging opportunities
- Enhance communication and marketing efforts by understanding the motivations and behaviors of target audiences
- Learn how to plan and execute campaigns, design behavioral interventions, and measure success
- Improve communication effectiveness by grasping how information is received and processed
- Apply behavioral science strategies to foster positive, lasting change in society
Value:
- Gain tools to influence behavior and manage change
- Discover innovative methods to grow businesses and improve management practices
- Access practical case studies from both Ukrainian and international experiences
- Network with professionals from different sectors and regions
- Enjoy exclusive access to the Alumni Club and participate in special formats at KIEF or closed events
Format:
2 days, from 10:00 to 18:00, offline at UNIT.City
Presentations + Q&A sessions + Workshop
