Description:
What influences people’s behaviour, how can we implement effective changes and make decisions that work? The «Behavioural Changes and Social Transformations» programme offers access to global practices in the use of behavioural science and helps to apply them in the commercial and social spheres. A special focus of the programme is on understanding financial behaviour, financial inclusion, and the impact of biases and models of AI use.
This is an intensive two-day programme that combines cutting-edge knowledge of behavioural economics, decision-making theory, and international case studies that contribute to the creation of effective commercial and social initiatives. The lecturers—leading British and Ukrainian experts—will focus on the practical application of behavioural approaches.
Who will benefit from this programme:
- Business representatives, including those from financial institutions and departments.
- Specialists in the fields of communications and marketing.
- Representatives of social initiatives who research and design large-scale projects.
Format:
2 days, from 10:00 to 18:00, offline
Presentations + Q&A sessions + Workshop
Special participation terms are available for veterans who own or plan to start a business.
All participants will receive a certificate upon completion of the programme.
The project is supported by the general partner Visa.
